This January, NAYA NALU had the honor of participating in Salon International de la Lingerie, one of the world’s most prestigious lingerie and swimwear trade shows, held in the heart of Paris at Porte de Versailles. The event gathered 400 exhibitors from 37 different countries, all coming together to celebrate innovation, craftsmanship, and the future of fashion.
Setting the Trends: NAYA NALU’s Swimwear Among the “IT Items”
At the show, we showcased a selection of 15 signature swimwear pieces, each reflecting our commitment to timeless elegance, superior craftsmanship, and sustainability.
Among them, we were incredibly honored to have three of our swimsuits selected as IT Items, marking them as trendsetters for the next year in swimwear fashion.
Additionally, our cover-ups caught the attention of the event organizers and were selected for an official editorial photoshoot, making us the only swimwear brand among ten chosen for this exclusive opportunity. Seeing our designs brought to life in such a prestigious setting was a proud milestone for NAYA NALU.
Global Recognition for the Elevate One-Piece
One of the standout moments of the exhibition was the overwhelming response to our Elevate One-Piece. Buyers from across the world praised its flattering fit, timeless appeal, and exceptional quality, reaffirming its status as a must-have in the modern swimwear wardrobe.
Beyond our designs, even the small details made a big impact—our thoughtfully crafted beach tote bags and hair scrunchies became a favorite among visitors, with many stopping by to admire them. Our lookbook also left a lasting impression, with industry insiders commending the artistry and storytelling behind our latest campaign.
Sustainability at the Forefront
As a brand committed to eco-conscious luxury, we were proud to showcase our sustainable fabrics, reinforcing our mission to create high-quality, stylish swimwear with minimal environmental impact. The positive reception from buyers and industry professionals further proved that sustainability is no longer just a trend but an essential part of the future of fashion.
A Mini Fashion Show at Our Booth
An unplanned mini fashion show at our booth was one of the event's most thrilling and surprising highlights!
Laughter, excitement, and celebration filled the air as eager guests donned our swimwear, transforming the venue into a runway. This spontaneous moment perfectly captured the essence of NAYA NALU—confidence, elegance, and a sense of adventure.
Looking Ahead
Salon International de la Lingerie was more than just an exhibition for us—it was an opportunity to connect, inspire, and be inspired. We are beyond grateful for the recognition, the connections we made, and the opportunity to share our vision with the world.
Until next time!
With much love,
NAYA NALU team
Jan 21, 2025 in Paris
